Qualification & Follow-Up Pipeline
Internal Workflow
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Identify
02
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Qualify
03
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Outreach
04
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Engage
05
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Commit
06
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Nurture
Quick Actions
🔍
Add New LP Lead
⭐
Score an LP
✉
Draft Outreach Email
📅
Prep for Meeting
✅
Send Sub Docs
📊
Quarterly Report
Pipeline Stages
01 — Identify
Source and capture LP leads
LP Source Channels ▼
  • Family offices (single & multi-family)
  • Sovereign wealth funds
  • Institutional allocators (endowments, pensions)
  • HNWIs (accredited investors)
  • Fund-of-funds
  • Corporate strategic investors
  • Development finance institutions (DFIs)
  • Placement agent referrals
Qualification Criteria ▼
  • AUM threshold met (min $50M for family offices)
  • Sector interest alignment (infra, tech, LATAM)
  • Geographic mandate match
  • Minimum ticket size viable ($1M+)
  • Investment horizon compatible (7-10 yr)
  • Regulatory status confirmed (QP / accredited)
Data Points to Capture ▼
Name Full name of contact
Firm Organization / family office
AUM Total assets under management
Contact Email, phone, LinkedIn
Source How we found them
LP Type FO / SWF / Institutional / HNWI
Notes Key context, warm intro path
02 — Qualify
Research, score, and gate
Initial Research ▼
  • Fund mandate alignment review
  • Past investments analysis (PitchBook, Preqin)
  • Board connections / mutual contacts
  • Recent press coverage / portfolio news
  • ESG / impact mandate check
  • Prior emerging market exposure
Score Card ▼
Strategic Fit
Ticket Prob.
Timeline
Go / No-Go Decision Gate ▼
?
Click to set Go / No-Go decision. Minimum combined score of 9/15 recommended to proceed.
  • Reviewed by senior team member
  • Strategic alignment confirmed
  • No regulatory red flags
  • Intro path identified
03 — Outreach
First touch and follow-up cadence
First Touch Approach ▼
  • Determine approach: warm intro vs. cold outreach
  • If warm: identify connector, draft intro request
  • If cold: personalize email with specific research
  • Reference relevant portfolio overlap or thesis match
  • Keep initial email under 150 words
  • Include one clear call to action
  • CC Russell on every outgoing email
Follow-Up Cadence ▼
Day 1: Initial
Day 3: Bump
Day 7: Value-add
Day 14: Re-angle
Day 30: Final check
  • Day 1: Send initial outreach (teaser attached)
  • Day 3: Brief follow-up if no response
  • Day 7: Share relevant deal flow or market insight
  • Day 14: Try different angle or new contact at firm
  • Day 30: Final touch, move to nurture if no response
Materials to Send ▼
Teaser (1-pager) NDA (if requested) PPM (post-NDA) LP Deck Track Record Team Bios Case Studies
  • All materials version-controlled and current
  • Compliance approved for distribution
  • Watermarked with LP name if PPM
Tracking Metrics ▼
Emails Sent Count per LP
Responses Reply / no reply / bounce
Meetings Booked Date, format, attendees
Materials Sent Which docs, when
04 — Engage
Meetings and due diligence
Meeting Prep Checklist ▼
  • Review LP's portfolio and recent activity
  • Prepare custom talking points for LP type
  • Pull relevant case studies / deal examples
  • Prepare answers to top 10 DD questions
  • Set agenda and send to LP 24h before
  • Confirm tech setup (Zoom, Teams, in-person logistics)
  • Assign note-taker for meeting
  • Brief full team on LP background
Talking Points by LP Type ▼
Family Office Direct co-invest, control, tax efficiency
Sovereign Wealth Scale, bilateral ties, ESG / SDG alignment
Institutional Risk-adjusted returns, governance, benchmarks
HNWI Access, exclusivity, personal relationship
DFI Development impact, job creation, catalytic capital
Due Diligence Q&A ▼
  • DDQ document prepared and current
  • Fund terms sheet ready
  • Track record documentation verified
  • References list prepared (3-5 references)
  • Compliance / regulatory docs on hand
  • Financial statements audited and available
  • Key person clause and succession plan documented
Engagement Tracking ▼
Meetings Held Date, attendees, format
Questions Asked Log all LP questions
Materials Requested Additional docs, data rooms
Next Steps Follow-up items, deadlines
Sentiment Hot / Warm / Cool / Cold
05 — Commit
Subscription and onboarding
Subscription Docs Workflow ▼
  • Send subscription agreement package
  • Include side letter (if applicable)
  • LP completes investor questionnaire
  • KYC / AML documentation collected
  • Accredited / qualified purchaser verification
  • Legal review of any LP-requested modifications
  • Counter-signed subscription agreement
Legal / Compliance Checklist ▼
  • LPA (Limited Partnership Agreement) executed
  • Side letter negotiation complete
  • OFAC screening passed
  • Beneficial ownership verified
  • Tax documentation (W-9 / W-8BEN) collected
  • ERISA compliance check (if pension/plan)
  • FATCA / CRS reporting classification
  • Fund administrator notified of new LP
Wire & Funding ▼
  • Wire instructions sent (encrypted / secure channel)
  • Capital call notice issued
  • Wire confirmation received
  • Funds verified in custody account
  • LP notified of successful funding
  • Capital account statement generated
Onboarding Package ▼
  • Welcome letter from GP
  • Investor portal credentials issued
  • Reporting preferences confirmed (quarterly, annual)
  • Communication preferences set (email, calls)
  • LPAC invitation (if applicable)
  • Tax reporting schedule communicated
  • First quarterly report date confirmed
06 — Nurture
Ongoing relationship management
Quarterly Reporting ▼
  • Quarterly financial statements distributed
  • Portfolio performance update sent
  • Capital account statements current
  • Market commentary / macro outlook included
  • ESG / impact metrics reported (if applicable)
  • Delivered within 45 days of quarter-end
Q1 Report
Q2 Report
Q3 Report
Annual Report
LPAC Updates ▼
  • LPAC meeting scheduled (semi-annual minimum)
  • Agenda distributed 2 weeks before
  • Key decisions documented and circulated
  • Conflict of interest disclosures current
  • Valuation methodology review (annual)
Co-Investment Opportunities ▼
  • Flag deals suitable for co-investment
  • Distribute co-invest teasers to eligible LPs
  • Track LP interest and capacity
  • Separate co-invest vehicle docs (if needed)
  • Allocation process documented and fair
Relationship Maintenance ▼
  • Annual in-person meeting or visit
  • Birthday / holiday acknowledgments
  • Share relevant industry research unprompted
  • Invite to portfolio company events
  • Annual GP letter (vision, strategy, outlook)
  • Re-up conversation timing (12-18 months before)
  • Reference for other fund managers (with permission)
Russell's 3 Cardinal Rules for LP Communication
Non-negotiable. Every outreach, every time.
  1. 1 CC me on every outgoing email. No exceptions. I need visibility on all LP touchpoints to maintain relationship continuity and strategic alignment.
  2. 2 Acknowledge + plan before proceeding. When an LP responds or makes a request, first acknowledge receipt, then outline your plan of action before executing. Never go silent.
  3. 3 Show your thinking. Don't just present conclusions. Show the LP (and the team) your reasoning, your analysis, your logic chain. Transparency builds trust. Trust closes commitments.